News Entertainment Bollywood Star India signs Rs 450 cr deal with Salman for movie satellite rights: report

Star India signs Rs 450 cr deal with Salman for movie satellite rights: report

Mumbai: India's major entertainment channel Star India has signed a deal with Bollywood star Salman Khan that will effectively make the channel the only satellite vehicle for any movie he makes in the next five


 
Just like his recent box office record, Khan's satellite ratings have been impressive. Bodyguard registered a record television rating points (TRP) of 10.3 when it was aired on Star Gold in December 2011.
 
TRP is a measure of what percentage of people in a defined time band and a defined profile watched a particular programme, a number keenly followed by the advertising industry.