New Delhi: Superstar Shah Rukh Khan is gearing up for his next release, ‘Dilwale'. This Rohit Shetty directorial has created quite a buzz around it. Be it the reunion of SRK with Kajol after five years or the intriguing story line, ‘Dilwale' has caught everyone's attention.
Obviously, it is expected that the movie will do great business at the box office. So, with such expectations is SRK rooting for a certain amount of money which the movie will rake?
Yes, he is and the amount is 1000 crores.
Don't be surprised. What's more surprising is that Shah Rukh Khan thinks it is easily achievable.
He even has a formula for it while speaking to a leading daily, Shah Rukh Khan told this about Dilwale's business; “I think, 1000 crore is closer than you could imagine. Best case estimate, 10 crore people watch films. Films like Baahubali, Bajrangi Bhaijaan and PK did really well and got 10 crore eyeballs. Inme se kuch repeat audience bhi hogi par chalo, tab bhi 10 crore maan lete hain. Ab hamaari country ki population dekho - we are a country of 125 crore people. The best business takes place in a two-week time frame. There is scope for more.”
He also added, “So let's say ki hamein aaj ki collections double karne ke liye sirf 10 crore log aur chahiye. This means targeting just 10 per cent more people to step out from their house. Woh agar kar lein toh 300-400 crore aur hai picture ke revenue mein jodne ke liye. As theatres increase and as they reach out to more B, B and C-tier cities, business will naturally increase. Agar filmein bhi badi ho, toh yeh possibility hai.”
Well, seems King Khan has all sorted out. Increase the number of theatres and the movie business will grow manifold. As far as ‘Dilwale' is concerned only this Friday will decide how well it impresses the audiences.
