The actor's chief digital strategist Shailja Gupta said: "Shah Rukh has a worldwide reach running into more than 3 billion, which is a tough act to match in comparision to some of the internationally renowned celebrities on Twitter.
"However, due to the demographics and limited number of data enabled phones and the exposure of Twitter in India the followings don't reflect the absolute popularity.
With the wide market of feature phones, lot of people in India don't use Twitter and we wanted to reach out to the maximum audience on the platforms they are available on. What better way than to use the SMS technology."
Shailja added: “Our target is to reach 50 million within a year."
Valerie Wagoner, ZipDial's founder & CEO, said that the ZipDial-Twitter service provides an unmatched platform to expand the reach of mobile content.
"We are delighted to help make this service available for Shah Rukh Khan and his vast Indian audience."
