News Entertainment Bollywood Now SRK just a call away! (view pics)

Now SRK just a call away! (view pics)

Mumbai: Shah Rukh Khan Tuesday announced a global integration with Twitter India and ZipDial and the collaboration will allow everyone across the country to follow and engage the superstar on Twitter via SMS.With immediate effect



Commenting on the integration, Shah Rukh said: "I have always believed in the power of technology and use it in various ways to further my connection with my audience.

"In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me."

"I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don't access Twitter. Very soon I hope to also expand this to multiple countries, languages and platforms," added SRK, who is riding on the success of "Chennai Express".

Rishi Jaitly, Twitter's India market director, said that Twitter is the world's leading real-time information network.

"Hundreds of millions of people follow the people and organizations that interest them. In India, Twitter among other things brings our users closer to their favourite stars and icons. We are pleased to see Shah Rukh Khan and ZipDial use the Twitter platform in this way," he said.

Shah Rukh Khan's latest film, "Chennai Express", which has set records at the box office, has also made Twitter history in India as the first film to be listed in the top trends for more than 10 consecutive days with innovative hashtags and multiple campaigns, said a statement.