"It was a great idea. I was here and so was Kareena. The idea came when we were dubbing for the promo. We liked it so much that we felt that we should launch it in a big way," Ajay said.
Most of Jha's films like "Arakshan" and "Gangajal" revolve around controversial subjects and the director said this is what triggers protests, but they all stop once the film is released.
"When you make a film on a social subject, everyone has different perspectives. So protests are natural. But when the film releases, it becomes better," Jha said.