Harish Shriyan,CEO of OMD says : "Salman Khan's successful run at the box office does not necessarily mean that one can ask for higher ad rates, yet his mass appeal is what has lured in the white goods brand which has thrown in its hat into the Bigg Boss ring for the first time."
For now,these rates are still lower than what KBC has notched at Rs 3.75 lakh per 10-sec for this season.
For Colors, the success of Bigg Boss is vital because the competition among the general entertainment channels this time is very close.
The number one slot is with Star TV, while No 2, 3 and 4 slots witness a keen contest between colors, Sony and Zee.
Star led with 264 GRPs last week,followed by Colors at 245, Zee at 227 and Sony at 210, according to TAM data.
