"We want youth to see the relevance of the epic in today's times as well, which is why even our communication has a sharp focus on some of these fascinating characters.
"For example, what happened with Draupadi back then has its relevance to what's happening to women in our country now," he added.
Getting high TRPs is not easy as these shows not only compete with one another but have to be at par with western series in terms of quality.
"The medium has become competitive. You have people viewing Hollywood films and western television shows; so expectation levels rise. The bar, to be able to appeal to youth, is high," said Nidhi Yasha, the costume designer for "Buddha" and "Mahabharat".
These shows come at a price.
"These shows often have a higher budget than a normal show. It is 25-30 percent more than the cost of an average show. This is fine as the show brings the whole family together. The 'maha' episodes are one-hour long and require a higher decibel marketing initiative. But it does give you a dividend accordingly," Seal said.
