Considering the hype prior to Dhoom 3 trailer launch, the successful franchise was expected to bring storm and change the formula in the promotional world. And with Mr. Perfectionist in the lead, who is known for following some unique tactics, as was seen in Ghajini and 3 Idiots, Dhoom 3 unexpectedly is not given the royal treatment.
Aditya Chopra had his plans to promote the flick in every small city shouldering its responsibility on Aamir Khan. Contrary to his plans, Aamir followed the ‘less is more' policy and limited the flick's promotion to Mumbai.
