Audiences have given thumbs up to John Abraham starrer Parmanu – The Pokhran Story at the box office. The film seemed to be on a shaky ground prior to the release since there was hardly any promotion going for it. It was mired in controversies prior to the release and that too for strictly business reasons. Due to this, the marketing around the content couldn’t really catch much steam.
Film critic and trade analyst Taran Adarsh wrote, “#Parmanu has a SUPER-STRONG Mon... Has 14.94% decline on Mon [vis-à-vis Fri]… The glowing word of mouth has helped consolidate its position... Fri 4.82 cr, Sat 7.64 cr, Sun 8.32 cr, Mon 4.10 cr. Total: ₹ 24.88 cr. India biz”.
The movie narrates the story of unsung heroes who made India a nuclear superpower.
Parmanu is fighting the box office battle with Alia Bhatt starrer Raazi. The film was released before three weeks but is still doing good.
In a conversation with a leading daily, John Abraham narrated how hard it was for him and his team to convert this thought into a film. He said, “What is important to me is that I pick up a subject that is non-formula. If I were to tell you that the villain in Parmanu is a satellite, you might just get surprised. Now when you think about it, it automatically becomes a tough subject to make. How do you cater to an audience that’s used to thali and normal food and then serve them sushi. How do you make sushi tasty so that they enjoy it. That’s why Parmanu happened and that’s why we developed it in-house.”
