News Entertainment Bollywood Intensive promotion doesn't guarantee a film's success, says Kareena Kapoor

Intensive promotion doesn't guarantee a film's success, says Kareena Kapoor

Mumbai: For almost 16 years now, Kareena Kapoor Khan has been an integral part of the Hindi film industry. The actress, who has not only given hits but is also known for her critically acclaimed

Kareena Kapoor Image Source : PTIKareena Kapoor

Mumbai: For almost 16 years now, Kareena Kapoor Khan has been an integral part of the Hindi film industry. The actress, who has not only given hits but is also known for her critically acclaimed roles, however, says people nowadays don't show much respect to actors as before.

While the actress appreciates the new generation of filmmaking, she is upset with the promotional trend that is taking a toll on celebrities.

During an interview for her upcoming film "Ki and Ka", Kareena said: "Earlier, there was respect for the actor but now I don't see such respect among people.

"Earlier, people used to get desperate to get one glimpse of their favourite actors, but now celebrities themselves put their bathroom pictures and too many weird pictures on social media."

Interestingly, Kareena is one celebrity among all her peers who is surprisingly absent from social media.

Though the actress currently promoting her upcoming R. Balki film "Ki and Ka", she thinks promotions are stressful and too much to take on.

Though the "Bajrangi Bhaijaan" actress admits that intensive promotion doesn't guarantee a film's success, she is hopeful for "Ki and Ka".

Kareena thinks the film is entertaining and has a different concept, which was never tried before on Indian celluloid.

"We are not politicians and we are not causing a revolution. We have made an entertaining film and if people see the message then it is fine, if not even that is fine, because it is a story of two people who decide to experiment on their relationship," said Kareena.

The R. Balki directorial is slated to release on April 1.