'Todo Nahi Jodo' “ This Ad video teaches 'unity' lessons to arch-rivals Indo-Pak!

India and Pakistan have always shared a ‘khatta-meetha' relationship, be it on the cricket field or the battle field.

Both the nations have been in state of war since forever, but the daily military practice of India (Border Security Force) and Pakistan (Pakistan Rangers) on the Wagah Border attracts hundreds of visitors every day.

While both governments remain involved in confrontation on Kashmir issue, the nationals from both sides of the border always wish for peace and harmony. The arch-rivalry displayed on the Line of Control turns into good competition whenever blue & green brigade lock horns on the cricket field. And this world cup, the excitement reached new heights.

On Feb 13, before India-Pak encounter, Pidilite released an ad video, showcasing India-Pak relationship in another light.

Made in the backdrop of famous  ‘Beating Retreat' ceremony on the Wagah border, this video delivers a powerful message of unity – ‘Todo nahi Jodo'. It showcases how a small effort can change the mindset of rivalry and retaliation into feelings of love and affection.

We hope this small and important message conveyed through this video helps in clearing the bad air of rivalry from India & Pakistan.   

Watch the video: