FMCG major Dabur India has embarked on a journey to make Ayurveda contemporary and has hastened the pace of innovation to roll out products based on traditional knowledge as part of its growth strategy, company chairman Amit Burman said on Friday.
In his maiden address to shareholders at the company's annual general meeting, the newly-appointed chairman said the company is keeping pace with the changing consumer landscape, where internet-savvy millennial consumers are "playing tailwinds" to the growth of the FMCG industry.
"There are two big trends in the consumption space in India today: First, the young India. Our millennials and centennials who are increasingly influencing the household in brand purchase decisions," he said.
The second, Burman said, is that Ayurveda and nature continue to occupy prime space in consumer's minds.
"As a company, Dabur has always been well connected to its consumers. Keeping pace with this changing consumer landscape, Dabur has embarked on a journey to make Ayurveda contemporary," he said.
Stating that the company has hastened the pace of innovation, Burman said Dabur has been rolling out products based on the traditional knowledge of Ayurveda in modern ready-to-use formats.
"I am happy to inform you that many of these new introductions have been favourably received in the market," he added.
Commenting on the growth of the FMCG industry, he said the sector has grown from USD 31.6 billion (about Rs 2.21 lakh crore) in 2011 to USD 52.4 billion (about Rs 3.66 lakh crore) in 2017, expanding at a CAGR of 8.8 per cent.
During 2018-19 financial year, the sector witnessed healthy growth of around 14 per cent, driven majorly by volume growth.
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