News Business Nokia launches smarter Asha 501

Nokia launches smarter Asha 501

New Delhi, May 9: Giving a major thrust to reach the lower end of Google's Android platform, Nokia has launched the Asha 501, a new touchscreen handset that further blurs the line between featurephone and

Apps available for the new Nokia Asha platform include CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, Namco Bandai and Reliance Games. Nokia said its HERE location software will also be available as a download, starting in Q3 this year.



The 501 also comes preloaded with Nokia's cloud-based data compressing Xpress browser. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available through the Browser homepage or as a download from Nokia Store.

"Nokia has surpassed expectations of what's achievable in the sub-100 USD phone category with a new Asha handset that is unlike any other, with design cues from Lumia and a mix of features, services and affordability that is valued by price-conscious buyers," said Neil Mawston, executive director, Global Wireless Practice, Strategy Analytics.

The Asha 501 is in fact the first fruit of Nokia's 2012 acquisition of Smarterphone, a Norwegian company that made mobile OSes for feature phones designed to give them smartphone looks and capabilities.

The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide.

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