News Business Microsoft to phase out 'Nokia' name from its products

Microsoft to phase out 'Nokia' name from its products

New Delhi: Microsoft is looking to phase out the use of its Nokia and Windows Phone brands for marketing purposes in lieu of Lumia, according to a company document leaked on Wednesday.The internal memo was

microsoft to phase out nokia name from its products microsoft to phase out nokia name from its products

New Delhi: Microsoft is looking to phase out the use of its Nokia and Windows Phone brands for marketing purposes in lieu of Lumia, according to a company document leaked on Wednesday.

The internal memo was first acquired by GeeksOnGadgets and confirmed by The Verge.

Windows Phone will simply be Windows, with Lumia used as the branding for models. Microsoft reps could not be reached for comment.

Microsoft purchased Nokia's device and services business in September 2013 for $7.2 billion. Nokia, once a dominant player in the cellphone industry, has seen its market share decline steadily since 2010.

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