New Delhi: Home-grown handset maker Micromax has introduced a new mid-range smartphone, the Canvas Ego A113, which is now available for pre-orders at online retailer Snapdeal for Rs 12,999. The website is offering delivery time of 7 days and three and six months EMI schemes.
The Canvas Ego A113 has a 4.7 inch FWVGA display with a resolution of 800x480 pixels. The device is powered by a Mediatek quad core processor running at 1.2 GHz, along with 1 GB of RAM and 4 GB onboard storage, of which 2.4 GB would be available to users. The storage capacity can be further enhanced by another 32 GB with the use of micro SD cards
The device comes with a 8-megapixel rear camera with flash and a 0.3-megapixel front camera. It is a dual-SIM phone with support for GSM+GSM. The phone offers 1.25GB of internal storage which can be further expanded up to 32GB. It runs Android Jelly Bean 4.1.2 along with Micromax's custom user interface layer on top.
The battery on the device has been rated at 2000 mAh and is likely to power the device for 1-2 days of use. Connectivity options include Wi-Fi, Bluetooth, EDGE, GPRS, GPS and 3G.
Recently, Micromax said it aims to become the number one player in India in the smartphone category by Diwali on the back of excellent demand for its Canvas series.
"As per the IDC figures for Q2, we are at number two with 22 per cent market share and given the growth we are seeing in the phablet category (Canvas series), we are aiming to be the top player by Diwali, which is Q3," Micromax Co-Founder Rahul Sharma said.
According to IDC figures for Q2 of 2013, Micromax stayed at No 2 spot and crossed the 2 million units mark in shipments. "The vendor is banking on the wave of phablet- driven smartphone adoption and is pushing the Canvas range of devices with bigger screens and compelling imaging capabilities," IDC said.
Sharma said IDC data substantiates its success, considering the fact that the maximum growth in Indian smartphone category has happened 5 inch-6.99 inch category which has grown 17 times year on year and the phablet share has steadily risen to 30 per cent of the smartphone market in Q2.
Micromax has increased its share from 18.8 per cent in the last quarter to 22 per cent.
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