New Delhi: Motorola Mobility Tuesday named Amit Boni as general manager of India as the handset maker tries to regain a foothold in a market where it was a large player till some years back, chose to withdraw operations in August 2012 and re-entered late last year.
In this role, Amit will lead the team across the country and be responsible for the Go-to-Market (GTM) strategy, the company said in a statement. “The India market is absolutely critical to Motorola and Amit's appointment into this role is testament to that,” Magnus Ahlqvist, Corporate Vice-President, EMEA and APAC at Motorola Mobility, said in the statement.
India's mobile handset market is among the fastest growing in the world. It is expected to grow to 326 million units by 2016, from the current 250 million handsets, according to Gartner. The focus for almost all handset makers is the smartphone segment where sales are more than doubling each year.
Motorola, now a part of Lenovo, re-entered the Indian smartphone market in late 2013 and is eyeing a share of the local market through its Android smartphones—Moto G and Moto X— currently being sold through online retailer Flipkart. The company though faces an uphill battle to regain lost ground, having been absent from India for most of last year when smartphone sales exploded and cornered over 15 per cent of the Indian mobile phone market.
Motorola, now a part of Lenovo, re-entered the Indian smartphone market in late 2013 and is eyeing a share of the local market through its Android smartphones—Moto G and Moto X— currently being sold through online retailer Flipkart. The company though faces an uphill battle to regain lost ground, having been absent from India for most of last year when smartphone sales exploded and cornered over 15 per cent of the Indian mobile phone market.
“My focus is now on growing the business and strengthening our customer support system further for all buyers in India,' Boni said in the statement. “We are building the Motorola business for the long term”. The handset maker has previously said it is banking on a strong brand recall and its online sales model for success in India.
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