Ford reveals Ka concept in Brazil

New Delhi: Ford has officially unveiled the new Ka concept. It is understood that a new Ford Ka production car could be seen as early as 2014, and on sale within two years. The new Ka will debut in the emerging Brazilian market first. The all-new Ford Ka Concept is a sleek and compact hatchback that features bold design and incorporates innovative technologies to make it a good choice for entry-level urban consumers in Brazil and other key markets around the world.A Ford statement said the Ka concept "addresses global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017". Ford estimates the segment will grow by 35 per cent between now and 2020.The current Ford Ka is co-developed with the Fiat 500, but the new Ford Ka is understood to be based on a heavily modified version of the last generation Ford Fiesta platform.The new Ford Ka concept looks more matured as compared to the existing model. The Ka's headlights seem to have taken design cues from the Ford Escort concept. The design incorporates Ford's familiar wide-mouthed grille, like that seen on Ford's bigger models such as the Focus and Mondeo. Raked back headlights and swooping lines along the body also give a more striking appearance.Although there are no images of the interior, Ford claims an impressive amount of kit will be fitted to the entry-level car. Air-conditioning and iPod compatibility will both feature on the model.While revealing the Ka, Ford hasn't given any information on engine details but promised a class leading fuel economy'.In Brazil, the new Ka will compete against the likes of the Toyota Etios, Hyundai HB20 and Chevrolet Onix. Prices are expected to start at 30,000 Brazilian Reals (approx Rs 8.2 lakh).