Flipkart is likely to shut down its website by the end of this year, as per a report in The Economic Times.
A senior executive said the company would adopt an app-only format within a year, just like Myntra.
"In the next year or so, we're going to be only mobile," the ET quotes Michael Adnani, vice-president of retail at Flipkart.
"A year ago, 6 per cent of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us," Adnani was quoted.
He said the move to go app-only resulted from the growing popularity of smartphones in India. He said that more and more people were shopping through smartphones.
Flipkart has more than 40 million registered users and has about 30,000 merchants selling over 20 million products on the platform. The company currently handles 8 million shipments a month.
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