Coca Cola aims to return to double digit growth
Kolkata: Coca Cola India is aiming to get back on to the double digit growth trajectory over the next year as it focuses on the Indian market, which is by 2020 expected to become the
The company said it was working towards achieving the 2020 vision of doubling system revenues and servings and revealed that India would be a strategic growth market vis-a-vis that goal. The company had lined up USD 5 billion till 2020 in India.
Speaking about their rural strategy, Kini said, “To do this, we are offering affordable price points to consumers like the 200ml Coca Cola glass bottle at Rs 8 and the Maaza Tetra Fino pack at Rs 7. Innovations like the solar cooler - eKOCool and eutectic coolers - are further helping rural penetration,” he added.
With a per capita consumption of 14 per year for Coca Cola products, as compared to the global average of 94, the Indian market offers huge opportunity for growth, he pointed. An increasingly evolving middle class, higher disposable incomes and changing lifestyles are key factors that will fuel growth of the beverage industry.
Kini could not give details of the total combined investments by the company and its partners in 2012 but said that, so far, out of the targeted USD 5 billion earmarked till 2020, they had invested USD 2 billion between 1993 and 2011.
Speaking about their rural strategy, Kini said, “To do this, we are offering affordable price points to consumers like the 200ml Coca Cola glass bottle at Rs 8 and the Maaza Tetra Fino pack at Rs 7. Innovations like the solar cooler - eKOCool and eutectic coolers - are further helping rural penetration,” he added.
With a per capita consumption of 14 per year for Coca Cola products, as compared to the global average of 94, the Indian market offers huge opportunity for growth, he pointed. An increasingly evolving middle class, higher disposable incomes and changing lifestyles are key factors that will fuel growth of the beverage industry.
Kini could not give details of the total combined investments by the company and its partners in 2012 but said that, so far, out of the targeted USD 5 billion earmarked till 2020, they had invested USD 2 billion between 1993 and 2011.