Mxit India chairman Roger Grobler says that 46 percent of mobile internet users in South Africa are active on Mxit every month.
Mxit is targeting a large number of people who might not be so keen on more feature-rich messaging apps like WhatsApp, WeChat, Line, and local player Nimbuzz.
Just like WeChat, the new app allows users to follow celebrities and brands, and includes games and puzzles. Mxit also works with corporates to enable internal communication, training, reporting and analytics.
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