News Business Wechat competitor Mxit enters India; can run on feature phones

Wechat competitor Mxit enters India; can run on feature phones

New Delhi: Mxit, South Africa's giant mobile messaging app, has entered the Indian market. South Africa's cricketing icon and former Indian Cricket team coach Gary Kirsten is Mxit India's Brand Ambassador.Mxit (pronounced as ‘Mix it')


Mixt lets users type 300-character SMS messages, compared to the industry norm of 140 characters. Mxit also allows users to send audio clips, group chats, photos, mood updates, option for disabling avatars to reduce data consumption, creation of multiple profiles, and incorporates apps for sports, news, weather, entertainment, education, learning tools and more.



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