News Business Hyundai unveils new Genesis at Detroit Auto Show

Hyundai unveils new Genesis at Detroit Auto Show

Detroit: Hyundai is counting on a revamped Genesis full-size luxury car to pull buyers from market leaders Mercedes and BMW and help the Korean automaker recover from two years of lackluster U.S. sales.The 2015 rear-drive




Hyundai's U.S. sales grew only 2.5 percent last year while the overall market grew almost 8 percent. A year earlier, the market grew more than 13 percent but Hyundai sales were up only 8.9. Hyundai blamed the slow growth on a lack of factory capacity to meet demand for some top-selling models.

For Genesis, demand was the problem. Genesis sales fell 4.8 percent last year in the aging model's final year. When the Genesis was introduced in 2009, Hyundai decided to sell luxury cars under the Hyundai brand rather than creating a new brand that would require more costly marketing. It's sticking with that philosophy with the new model.

Here are some highlights of the 2015 version, which will hit showrooms in the spring:

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