News Business Delhi Auto Expo 2014: Ford unveils Figo Concept

Delhi Auto Expo 2014: Ford unveils Figo Concept

New Delhi: Ford today unveiled the global Ford Figo Concept in India, a move aimed at strengthening the company's compact car portfolio. With the global unveiling of the sub 4-meter concept car, Ford is aiming

The Figo Concept builds on the automaker's compact car offerings in India. This segment contributes roughly a third of total sales in the country.

The company expects compact car sales in India to grow from about a million units last year to roughly 2 million units in 2018.
 
"The Figo concept was envisioned with the Indian market in mind and created with global standards of design, quality and performance," Galhotra said.

Harris said that this year Ford will launch 23 models globally and "some of them will be coming to India as well".

He did not name the models but said that "will be based on customer demand".

When asked about plans to reduce backlog orders for Ecosport, which is about 60,000 at present, Harris said the company is exploring all options, including ramping up production but it has been a challenge due to the overall high demand of the vehicle globally.

The company's upcoming plant at Sanand will become fully operational by 2015.

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