San Mateo, Calif.: Nearly 1 million people placed an order for an Apple Watch on the first day it was available, with most going for the cheapest model, according to pre-order projections from Slice Intelligence, a firm that tracks and projects US consumer spending through e-commerce email receipts.
Slice Intelligence said e-receipt data from 9,080 online shoppers indicate 957,000 people in the U.S. pre-ordered the smartwatch on Friday. On average, they ordered more than 1 watch (1.3), spending an average $503.83 a watch.
An estimated two-thirds of pre-orders were for the less expensive, aluminum Sport line, which starts at $349, the report said. About one-third of pre-orders were for the stainless-steel Apple Watch collection, which starts at $549. The gold “Edition” series, which starts at $10,000, didn't represent enough US pre-orders to show up in Slice's report.
The most popular color is Apple's “space gray” aluminum case—40 per cent of pre-orders—followed by stainless steel (34 per cent), silver aluminum (23 per cent), and “space black” steel (3 per cent).
The black sport band was the most popular band among all buyers, representing almost half of all orders.
Among Apple Watch pre-order customers tracked by Slice, 72% had previously ordered an Apple product in the past two years, the report added.
Apple also started selling its new MacBook laptop on April 10. Some 43 per cent of those ordering a MacBook also bought an Apple Watch, according to Slice.
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