Apple hires Burberry CEO Angela Ahrendts to head retail efforts

New York: Apple Inc. has tapped Burberry CEO Angela Ahrendts to oversee the expansion and operation of Apple's retail and online stores.



Apple says Tuesday that Ahrendts will begin her new role in the Spring and report to CEO Tim Cook.

Before heading luxury fashion house Burberry, Ahrendts was executive vice president at Liz Claiborne Inc.

Cook says in a statement that Ahrendts shares Apple's focus on innovation and customer experience.

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