News Business Apple appoints long-time executive Jeff Williams as COO

Apple appoints long-time executive Jeff Williams as COO

Apple has named Jeff Williams as its new chief operating officer, a job that hasn't been filled since Tim Cook left the position more than four years ago to become CEO.Williams has worked at Apple

apple appoints long time executive jeff williams as coo apple appoints long time executive jeff williams as coo

Apple has named Jeff Williams as its new chief operating officer, a job that hasn't been filled since Tim Cook left the position more than four years ago to become CEO.

Williams has worked at Apple for about 17 years and supervised the launch of the Apple Watch, which went on sale earlier this year. The company said he also played a key role in the launch of the iPhone.

Apple, based in Cupertino, California, also named Johny Srouji as senior vice president.

"We are fortunate to have incredible depth and breadth of talent across Apple's executive team. As we come to the end of the year, we're recognizing the contributions already being made by two key executives," CEO Tim Cook said in a statement. "Jeff is hands-down the best operations executive I've ever worked with, and Johny's team delivers world-class silicon designs which enable new innovations in our products year after year."

Senior VP of worldwide marketing Phil Schiller also gets a bigger role now and will be responsible for the development of App Store across all Apple platforms.

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