New Delhi: Some of the world's biggest automakers are working with Internet giant Google to bring its Android software into vehicle infotainment systems.
Audi, GM, Google, Honda, Hyundai and chipmaker Nvidia have tied up to form the Open Automotive Alliance (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014. The OAA will work towards providing a common technology platform into hundreds of millions of cars. At the same time, the automakers will have an opportunity to modernize the software inside their vehicles and try to keep pace with the evolving mobile devices.
"Millions of people are already familiar with Android and use it everyday," said Sundar Pichai, SVP of Android, Chrome & Apps at Google. "The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road."
Car companies which have traditionally relied on tried and proven technology are now coming under pressure to incorporate the rise and rapid evolution of smartphones and tablets. The mapping services that come free with smartphones have become an alternative to pricey built-in navigation systems. On a similar note, smartphones loaded with movies, games, and apps, would be preferred against a single DVD playing on backseat screens.
According to OAA, it will keep on adding more automakers and technology companies down the line. Its focus at the moment is to develop new features for Android that'll allow developers to easily add car modes to their apps. The OAA has also contacted the National Highways Traffic Safety Administration (NHTSA) in order to ensure the system is safe for in-car use.
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