By Invitation Only: How We Built Gilt and Changed the Way Millions Shop
(Penguin Group, 2012)
By Alexis Maybank and Alexandra Wilkis Wilson
This book is the story of former acquaintances Alexis Maybank and Alexandra Wilkis, joining hands to build on their love of fashion and sample sales, they started Gilt Groupe, an online “flash sale” site. The Gilt Group is the first invite-only online trunk show brought excitement to thousands of savvy shoppers and brought the thrill of a daily sample sale to the masses when it started in 2007. By Invitation Only tells the story of Gilt, and how the Gilt team faced issues and used their creativities and leadership skills to build a unique company.
Inspirational Quote: "On that first day we sensed something revolutionary was happening: people were genuinely excited about Gilt. We had created a website that could potentially change the rules of retail, for both shoppers and brands." -- Alexis Maybank and Alexandra Wilkis Wilson
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