Samsung Electronics has now come up with a new offer in order to compete with its rivals in the upcoming festive season in India. The tech giant is offering an impressive “exchange offer” on its Galaxy S7 and Galaxy S7 Edge smartphones which will allow customer enjoy a rebate of up to 62 per cent on the expensive devices.
The move comes after Apple launched its next-generation iPhone 7 and iPhone 7 Plus smartphones, which will be available in Indian market from October 7 at a starting price of Rs 60,000.
The Galaxy S7, whose current market price is Rs 48,400, is available with an “instant cashback” of up to Rs 5,000 and an “exchange value” of old device of up to Rs 25,000, which can bring the net price a brand new S7 to as low as Rs 18,400 – a whopping rebate of 62 per cent.
Similarly, Galaxy S7 edge, whose current market price is Rs 55,900, is available with an “instant cashback” of up to Rs 5,000 and an exchange value of Rs 25,000, which can trim down the price to just Rs 25,900, taking the discount to 54 per cent.
However, the "buyback" scheme under which the company is offering "exchange value" of up to Rs 25,000 is valid only for Samsung Galaxy Note 5 Dual Sim phone owners.
Moreover, the company is also offering the option of EMI for the ease of customers. The EMI for Galaxy S7 starts from Rs 1,049 and Rs 1,439 for Galaxy S7 edge (after taking maximum instant cashback and maximum exchange value into account).
The offer might make up for company’s huge loss after it announced to replace the 2.5 million Note 7 phones that were already shipped to retail partners and customers, which is expected to cost it a staggering $1 billion (Rs 66,000 crore approximately).
It is worth a mention that Samsung is the market leader in the Indian smart phone segment with a share of 25.1%, as per IDCs latest report. It is followed by Micromax at 12.9% and Lenovo at 7.7%.
Latest Business News
