Mumbai: Mahindra & Mahindra (M&M), which is yet to make a mark in the two-wheeler space, today launched a new 110-cc scooter 'Gusto' as the homegrown auto major seeks to challenge the supremacy of Japan's Honda in the domestic market.
Gusto, priced Rs 43,000 onwards (ex-showroom Delhi), is pitted against Honda Activa, HeroMoto's Maestro and TVS Jupiter.
The scooter will be available in the western and northern markets of the country to begin with.
'Gusto' has been developed as a global scooter at the company's R&D facility in Pune. It is the first product developed independently by the company after it acquired Kinetic six years back.
"This is the company's first ground-up scooter developed entirely in-house. With the Gusto, we are committed to further consolidating our two-wheeler business," said M&M President (Automotive Division) Pawan Goenka at the launch.
Highlighting its features, M&M Two-wheeler Division Head Rajesh Jejurikar claimed Gusto is the first scooter in India to have a height adjustable seat.
